Thursday, December 16, 2010

Meet Puerto Rico! Puerto Rico Convention Bureau

Say hello to the Puerto Rico Convention Bureau (PRCB), somewhat similar to PR Dive In 101, the bureau's website shows the opportunities the caribbean island of Puerto Rico offers for local and international corporations interested in having and hosting their events and/or conventions on the island.

Once you enter their interactive website, you are mesmerized with the colorful pictures and all the options you can choose from. First, you have the "Planners" option, here you can start to plan, manage, or promote your event in Puerto Rico. Then you have the "Members" option, where you can grow your network or grow your business by joining the PRCB. Next, is the "Media" option, where you can informed on the latest news from the premier meetings and convention destinations in the Americas. And lastly, you have the "Puerto Rico" and "Convention Center" options. Here you can explore and learn all about the destination and acquire all the necessary information of the largest most technologically advanced convention center in the caribbean.

Joining forces with the PRCB would have a great outcome for both the bureau and PR Dive In 101. This partnership will encourage both local and international corporations to consider Puerto Rico as one of their firsts options when looking for a venue. This is a great way to increase the island's tourism numbers, in addition to helping with the economic revenue in the island.

Showcasing all the opportunities and all the options corporations have in order to create their corporate events and/or conventions, is only a small part of what the bureau really does. On their website costumers can plan and manage their events. Definitely, we want to create the same vibe and recognition as PRCB. This is why doing a partnership or membership with them will help get our brand and name out there, in our desired industry.

It is nice to know that others have the same interest in showcasing what our native land has to offer. Remember to consider Puerto Rico as a venue for your next corporate event or convention.

For more information visit their website. Puerto Rico Convention Bureau

Official PRCB website
References: 
http://www.meetpuertorico.com/

Friday, December 3, 2010

Start the Movement!

Difficult…but Not Impossible: Start the movement!
The development of IN Entertainment Co.

To develop a brand, a company, service or product has its obstacles but certainly it’s not impossible. This is the case of IN Entertainment Co. designed to be the first specialized event/convention company in Puerto Rico.  This is an innovative idea that has a very promising outcome. Knowing the obstacles and the economic depression the world is facing, anyone would back down on following their dreams or hold back on their plans, but fortunately with a good idea, a good business plan, and a determined group of followers, maybe NOW is the moment. This is what Kimberly Fowler, CEO & founder of Yas Fitness Centers, tell us about overcoming the obstacles when it comes to opening a new business. Her most important step is the first one, taking the "Leap of Faith" in your idea and product. Now, how can you develop your idea into a success? Easy...starting a movement!

Let’s use Derek Sirves talk, How to Start a Movement presented at Ted.com. Here with the help of surprising footage he explains how a movement begins and all the factors that must be taken into consideration in order for it to be successful. With his unusual video presentation and comedic approach he gets his point across in a very entertaining way.



Get to know Derek!
Derek Sirves is the creator of a new project called MuckWork, where he wants “to lessen the burden (and boredom) of creative people”. A professional musician since 1987, he started CD Baby by accident in 1998 when he was selling his own CD on his website, and friends asked if he could sell theirs, too. CD Baby was the largest seller of independent music on the web, with over $100M in sales for over 150,000 musician clients. In 2008, Sivers sold CD Baby to focus on his new ventures to benefit musicians, including his new company, MuckWork, where teams of efficient assistants help musicians do their "uncreative dirty work."

Applying it to your idea:
As we learned with the Derek’s speech, a movement is easy to create. Remember that a leader takes the leap of faith, but without the followers the idea crumbles.  This is a great way to approach your idea. Take more time, explore your market and make sure you brand yourself and your product, idea or service in a way people support and follow. 

In conclusion, IN Entertainment Co. here we come! Remember every path has its obstacles, how you overcome them is the real key to success.


References:
Video: How to start a movement by: Derek Sirves http://www.ted.com/talks/derek_sivers_how_to_start_a_movement.html
Sources:

 
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