Q&A with the Experts

A project in business is a collaborative enterprise, frequently involving research or design, carefully planned to achieve a particular aim. Whether your business includes selling a product or providing a service projects are everyday tasks. The event/convention production industry obviously is not the exception, and PR 101 had the opportunity to discuss very important points in the development of conventions with a talented local Puerto Rican PR firm; Eferrer Public Relations & Integrated Communications. Eferrer is a boutique firm specializing in Public Relations and Integrated Marketing Communications, established in Puerto Rico. “We believe success strives in being strategically creative. Offering our clients the perfect marketing...

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Posted in: Conventions,Eferrer,Experts,PR

The T Factor

The T (Team) Factor... The importance of a Team in the creation of an event and/or convention.  The task of making a successful event and/or convention, requires a large amount of planification, budget, brainstorming and the right team to make an exceptional activity. Like in any project or business, the people or team used to complete a certain task is the number one factor or element, to ultimately develop and complete victoriously an event. During the process of creating an event certain steps involving your team and other areas, have to be considered. Estimate the number of people who will be attending your event.  List what items would be needed for the venue. *Make a list of the number of people required to assist in the...

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Posted in: Conventions,T Factor,team,teamwork